Primary lockupSVG ↓
IRONWORKS MECHANICAL / BRAND FIELD GUIDE / V1.0
A considered identity.
A complete system.
Everything that makes Ironworks Mechanical feel like itself, from the first impression to the smallest detail.
Preview files are for evaluation. Commercial use and ownership are agreed with the acquisition.
01 / THE IDENTITY
Distinct at every size.
An I-beam monogram sits inside four structural corner brackets. Ember orange and foundry charcoal give the identity a direct, substantial presence.
Clear space
Keep at least one-quarter of the emblem’s width clear on all sides. Apply the same clear-space unit to the complete lockup.
Minimum sizes
Emblem: 32 px on screen or 10 mm in print. Full lockup: 180 px or 50 mm wide. Use the standalone mark when space is limited.
Keep it consistent
Use the supplied artwork. Do not stretch, rotate, apply effects, or rearrange the lockup. Choose a version that contrasts clearly with the background.
02 / THE PALETTE
Color with a clear purpose.
Foundry
RGB 36, 37, 34
Ember
RGB 231, 123, 72
Limestone
RGB 238, 231, 217
Oxide
RGB 132, 75, 54
Steel
RGB 169, 176, 173
Start with the foundation. Use Foundry and Limestone for the majority of the layout. Add accent colors deliberately, not equally.
Readability comes first. Use dark primary text on pale backgrounds and white on the dark primary. Reserve mid-tone accents for large graphics. Check contrast whenever combining colors. Print colors should be converted using the printer’s requested profile.
03 / TYPOGRAPHY
A clear visual hierarchy.
Lato Black for headlines, Lato Bold for emphasis, and Lato Regular for clear, readable body text.
HEADLINE / LATO
Aa Bb Cc
Built with intent.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
BODY / LATO REGULAR
Built for the heavy work.
Suggested web scale: 64–96 px hero, 40–64 px section title, 24 px subhead, 16–18 px body, and 11–13 px labels. Use 1.5–1.65 line height for body text and generous space between sections.
Fonts are included under their respective open font licenses. Logo lettering is outlined and requires no fonts to display.
04 / POSITIONING & VOICE
Strong. Grounded. Plainspoken.
The positioning
An industrial mechanical brand for people who build, install, and keep demanding systems moving.
Audience: Industrial owners, contractors, project managers, and fabrication buyers.
Proposed direction for the buyer; no active operation or business capability is represented.
How it speaks
Lead with the work. Keep sentences short. Explain capability without claiming qualifications, projects, or experience that have not been established.
Good work starts with a solid plan.
Use honest specifics. Avoid fabricated testimonials, unverified credentials, and promises the future business cannot support.
Built for the heavy work.
05 / BRAND IN USE
From identity
to everyday use.
Original editable assets for digital profiles, social posts, and print concepts. Built to carry one consistent identity.
Social square / 1080 × 1080SVG ↓
Profile avatar / 512 × 512SVG ↓
Social banner / 1500 × 500SVG ↓
Business-card front / 3.5 × 2 inSVG ↓
Repeat pattern / editable SVGSVG ↓
These are digital concept files. Add personal details and printer-specified bleed before production. Printed goods are not included.
06 / THE FILES
Ready when
you are.
Explore the artwork, then talk to Aetheric Holdings about acquiring the complete domain and brand package.
Download the preview kit ↓